Shares in the Californian company closed down 7.8% to $31.39. “We take note of this powerful reminder, and continue to advance as well as broaden cost reduction activities in service to realizing price parity.” With the recent, dramatic, decline in consumer buying power, the importance of delivering on our price parity targets is magnified. “Our transition to mass market consumption will occur as we actualise our vision: providing consumers with plant-based meats that are indistinguishable from, understood as healthier than, and at price parity with their animal protein equivalents. The embattled firm blamed inflation, rising interest rates, increased concerns over a recession, Covid and its potential impact on consumer behavior and demand levels, challenges related to labour availability and supply chain disruptions caused by the war in Ukraine.ĬEO Ethan Brown said: “We recognise progress is taking longer than we expected, notwithstanding the increasing urgency and importance of our opportunity. Its new total would represent an increase of 1% to 12% on 2021 revenues, down from the previous forecast for a 21% to 33% rise. It now forecast sales to be in the range of $470m to $520m, rather than $560m to $620m previously. In a bid to save money, Beyond Meat said it would slash its global workforce of about 1,400 workers by 4%, which is expected to result in annual savings of $8m, excluding a one-off hot of about $1m in the third quarter for “separation costs”.īeyond Meat followed fellow plant-based giant Oatly in downgrading its revenue expectations for 2022. The group listed a myriad of factors for the increased loss, including higher manufacturing costs, a growth in non-production headcount expenses, higher general and administrative expenses driven by ongoing consulting agreements, greater investment in marketing activities, higher expenses associated with production trial activities and increased investments in innovation. Net losses at Beyond Meat in the period widened to $97.1m, compared with $19.7m a year ago. Sales for international retail channels fell 17% in the quarter to $23.7m. However, despite the lower prices, Beyond Meat said it was still working to achieve price parity for its products with traditional animal proteins. The group said a fall in retail prices in Europe, along with increased trade discounts in the US and the impact of getting rid of excess stock on the cheap, was another driver of the decrease in revenues. Net revenues in the three months to the end of June fell 1.6% to $147m as consumers shunned its pricey range of plant-based meats in favour of cheaper private-label alternatives or switched back to other proteins such as beef and chicken. The Grocer New Product & Packaging Awardsīeyond Meat slashed sales forecast for the year to $470m to $520m, down from $560m to $620mīeyond Meat has lowered its sales expectations for the year, posted a wider than expected loss for the second quarter and revealed plans to cut 4% of its global workforce as the boss of the US plant-based group admitted progress was taking longer than expected. ![]() ![]() Lumina Intelligence: UK Food & Drink Reports.The burger chain has already started selling McPlant burgers in some international markets, including Sweden, Denmark, Austria, the Netherlands and the United Kingdom. McDonald's and Beyond announced a three-year partnership in February. At Tyson, Ramsey oversaw the company's supply relationship with McDonald's. In preparation for a larger launch with McDonald's and other fast-food menu items this year, Beyond hired Tyson Foods veteran Doug Ramsey as its chief operating officer in December. Wall Street analysts have grown bearish on the stock, saying the company is struggling with competition and falling U.S. Customers in the two test markets will be able to buy the burger for a limited time, while supplies last.įor Beyond Meat, a wider-scale test is a massive opportunity to impress consumers with its meat substitutes, although it represents just a small fraction of McDonald's 14,000 U.S. Toppings include mayonnaise and American cheese. ![]() The McPlant burger uses a patty made from peas, rice and potatoes that mimics the taste and texture of beef. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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