![]() As humans, we’re more likely to buy out of subconscious, emotional impulses rather than sound rationale.Ĭopywriter to the rescue! What is a Copywriter, and What Do They Do? Great copy leads people to take action, not just consume information.Įffective copywriting talks less about the company/product/service and more about the benefits a buyer will receive post-purchase. benefits copywritingĪ feature is something your product or service is.Ī benefit is the value or solution to a pain point that your product or service provides to a customer.Įxample: “Running late for work, again? You’ve got enough to worry about spilling hot coffee in your car shouldn’t be one of them. ![]() In case you’re a bit lost in the weeds, here’s the basic difference between features vs. Newsflash: People are more interested in how your products or services benefit them, not how great you are. Most times, businesses that don’t invest in copywriting tend to focus more on a product or service’s features instead of its benefits. But, if you don’t clearly communicate your product or service’s value to the reader, you’ve just lost a sale. You can have the most beautiful photos on your website, and yes, on-brand visuals are very helpful. Most people think website design is how you convert website visitors. One of the best examples of copywriting is website copy. In short, copy is the words themselves, while copywriting is the art of marketing your business through strategic brand-aligned messaging to a target audience. Copywriting The art (and science) of purposefully promoting your products and services through a brand narrative that speaks to a specific niche and strategically encourages readers to take action (i.e., make a purchase). Let’s break down the two: Copy The written words on your website, print collateral, email marketing campaigns, social media posts, proposals, etc. Copywriting is a crucial part of marketing your business online and offline.īelieve it or not, you write “copy” for your business every day when you respond to emails, post on social media, or write a blog.īut, copy without a purpose accomplishes nothing that’s where the art of copywriting comes in. ![]() To start off, copywriting is not an unnecessary add-on service to web design. ![]() Keep reading to learn more about copywriting services, what copywriters do, and 3 benefits of copywriting for small businesses. Thankfully, this is a safe space to ask questions and get answers!ĭo you feel a bit clueless about what copywriting is and if you need it for your small business? Well, you’re about to find out. Most people kindly respond with the question, “what is a copywriter, and what do they do?”Īnd no, it’s not as simple as, “I ‘copy’ things and ‘write’ them down,” but good effort. Usually, when I tell people that I’m a creative copywriter and designer, they only understand half of my job title.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |